This article is for you, if – you have a WordPress website or blog and want to keep it with the same host – you opened a Shopify store with this type of URL storename.Shopify.com – and you want to map your Shopify store so it appears under your own domain as shop.yourdomain.com >> Note: The process is simple, but it can get confusing, so make sure you focus. Do this only when you have plenty of time and no distractions! First things first: 1. DO NOT add an A record 2. DO NOT create a subdomain If you’ve already

If you want to be a successful freelance writer, whether fiction or non-fiction, creativity keeps you productive and adds an element of fun and the unexpected to your profession. Creativity can help you turn an average story into an exciting tale, it can help you turn research material into a fresh and original article, and it can help you when you have to write 25 articles about 1 topic. And it can help you market yourself to others. But even very creative writers run out of their creative juices from time to time. Here are some suggestions for finding your creativity when

There are many ways to grow a business, and the best strategies usually embrace a multifaceted approach. It’s unwise to overly depend on one area as your primary source of growth, as there’s no telling to what could disrupt this trend. However, it’s often a challenge for businesses, especially small and medium-sized enterprises, to effectively diversify. Resources and labor are thin, and it’s a real challenge to expand into new areas without diverting too much away from other primary functions. One area that has a lot of people excited is the use of blogs and websites as a way to

By Simon Phillips of TouchLogic.co.uk: More and more consumers are using mobile devices such as smartphones and tablets to access the Internet and make purchases. If you are a business owner, one of the most important questions for you is: Is your website mobile-friendly? If not, do you realize that you may be losing business due to not reaching prospective customers who are mobile users? Mobile marketing is the future and can be a very profitable option for your business. Those businesses that ignore these changes in technology do so at their peril and will lose customers who get frustrated

By Jonathan Kane of BuyRealMarketing.com: YouTube is probably the best video website out there that can help give value to your videos and put a little extra cash in your pockets. Hosting user-generated videos and placing ads all over the site is how YouTube earns money. Yet, they are graceful enough to split the income with the community that made everything happen for them. However, are you part of this beneficial money-making schematic? If not, get some insights from the following steps on video marketing: 1. Get creative with content Content will always be king. The theme, plot, message and

The latest version of Google Analytics introduced “drop-offs” in their Visitors Flow section. Even though you might think drop-offs should be the same as the bounce rate, this is not the case. Bounce rate: According to Google, the bounce rate is the percentage of visitors that see only one page during a visit to your site. A bounce is calculated as a single-page view or single-event trigger in a session or visit. This means that if you’re using event tracking, those events will lower your bounce rate even if your drop-off rate for landing pages remains the same. This might

By Susanne Evens of AAA Translation: Going global is not an act of good will – it is a smart and necessary business strategy. Establishing a global web presence provides one of the most affordable means of tapping into the international marketplace. An information-rich, well published web site sells your products and services to potential clients around the world 24/7. In addition, multilingual content optimizes the effectiveness of your site by communicating with your customers in their language, and it doesn’t cost the world! Studies show that all Internet users are just like the rest of us: they rely heavily

Your writing should be natural and to the point. However, keeping the following in mind will help your post get found and get read more often: Blog content and writing: 1. Topic and title: Write about just one topic. If your blog post turns out to be over 1,000 words, or more than one topic, consider breaking it up into several posts. Once you’re finished with your post, make sure your content still matches what the title promises. For example, if your title is about ‘writing’, but your post talks mostly about ‘blogs’, modify the title to match the content

Every once in a while we get asked why this site seems to not use any search engine optimization. Well, first of all, we do use some SEO, but the main reason why this site isn’t completely optimized is because we had started this site as a very useful collection of resources for ourselves first without considering how it shows up on search engines. It had to work for us first. A long time ago, when bookmarking sites were becoming wildly popular, we started to add our favorite sites to our bookmarking accounts. But the amount of links amassed quickly

The advantages of using an e-mail campaign as part of your marketing strategy are that you can exactly measure your efforts and then fine tune your future campaigns based on your findings. To optimize your e-mail campaign to be the best it can be, take a look at your variables, test them and measure them in order to harness the best possible outcome. Examples of variables to test in your e-mail campaign: Sender: Measure opening rate by: using your company’s name, an individual’s name, a keyword etc. Find a successful sender name and then stick with it for branding and