The advantages of using an e-mail campaign as part of your marketing strategy are that you can exactly measure your efforts and then fine tune your future campaigns based on your findings. To optimize your e-mail campaign to be the best it can be, take a look at your variables, test them and measure them in order to harness the best possible outcome. Examples of variables to test in your e-mail campaign: Sender: Measure opening rate by: using your company’s name, an individual’s name, a keyword etc. Find a successful sender name and then stick with it for branding and

Before you simply name a file page1.html, image2.jpg, or some complicated string like a product number, think again. Filenames play a role in SEO, but a good file naming structure also makes it easier for your visitors to save and share links and navigate your website. From a developer’s point of view, having well named files makes it easier to find files and properly structure the hierarchy of the website. To take advantage of SEO, stay organized, and make it easy for your visitors to enjoy your website, keep the following in mind when creating filenames: Use keywords in your

SEO, or search engine optimization, has became very popular in recent years and for good reason. Search engines are such a powerful means for driving traffic to your site that you can’t afford to leave your site un-optimized. ‘SEO’ usually refers to ‘organic SEO’, meaning applying techniques that get your site listed higher in the SERPs (search engine result pages) without paying for advertising. When you use SEO techniques, chances are that your site will rank well with search engines for particular terms, which in turn will bring more visitors to your site. When your site ranks well for your