The latest version of Google Analytics introduced “drop-offs” in their Visitors Flow section. Even though you might think drop-offs should be the same as the bounce rate, this is not the case. Bounce rate: According to Google, the bounce rate is the percentage of visitors that see only one page during a visit to your site. A bounce is calculated as a single-page view or single-event trigger in a session or visit. This means that if you’re using event tracking, those events will lower your bounce rate even if your drop-off rate for landing pages remains the same. This might

By Susanne Evens of AAA Translation: Going global is not an act of good will – it is a smart and necessary business strategy. Establishing a global web presence provides one of the most affordable means of tapping into the international marketplace. An information-rich, well published web site sells your products and services to potential clients around the world 24/7. In addition, multilingual content optimizes the effectiveness of your site by communicating with your customers in their language, and it doesn’t cost the world! Studies show that all Internet users are just like the rest of us: they rely heavily