By Susanne Evens of AAA Translation: Going global is not an act of good will – it is a smart and necessary business strategy. Establishing a global web presence provides one of the most affordable means of tapping into the international marketplace. An information-rich, well published web site sells your products and services to potential clients around the world 24/7. In addition, multilingual content optimizes the effectiveness of your site by communicating with your customers in their language, and it doesn’t cost the world! Studies show that all Internet users are just like the rest of us: they rely heavily