SEO, or search engine optimization, has became very popular in recent years and for good reason. Search engines are such a powerful means for driving traffic to your site that you can’t afford to leave your site un-optimized. ‘SEO’ usually refers to ‘organic SEO’, meaning applying techniques that get your site listed higher in the SERPs (search engine result pages) without paying for advertising. When you use SEO techniques, chances are that your site will rank well with search engines for particular terms, which in turn will bring more visitors to your site. When your site ranks well for your